FOR RELEASE: March 27, 2015
Bella Solviva to Introduce Glamping to Northern Michigan
(ALDEN, Mich)—Northern Michigan will soon be home to its first glamping destination facility to be called Bella Solviva. The project, spearheaded by Brad and Sandy Carlson of Alden, will ultimately feature approximately 100 unique sites spread out over a 100+ acre complex, with six hotel style suites to be added in 2016.
Groundbreaking is expected on Earth Day (April 22nd) and will be partially funded using the crowd-sourcing platform called Indigogo. Monies donated may be used towards reservations for the various sites—including furnished safari tents, tree-houses, teepees, cabins, restored vintage RVs and airliner(s). With only five airliner lodging facilities in the world, Bella Solviva will be the first in the United States to offer these unique accommodations. Contributors who make their week-long reservations through the funding campaign will be able to choose which type of accommodation site they prefer, allowing the Carlson’s to better plan the types of lodgings to construct first. Funders will also be enrolled in the FoundersFIRST program – an exclusive opportunity to a lifetime of privileges including priority reservations on future promotional offers as well as other VIP perks. FoundersFIRST members will also have the chance to lock in rates for the 2015 and the 2016 seasons.
The campaign will kick off on Friday, March 27th and run for 30 days, with an expected goal of over $100,000 for this first phase. You will find the link to the campaign on www.bellasolviva.com as of the 27th.
Bella Solviva will be developed in several phases over the next few years. The Carlson’s expect to have around 36 sites available by the beginning of this summer - 2015, with an additional 25 expected to be complete by midsummer. The other 40 sites are will be available for the 2016 summer season. In addition to the various glamping accommodation sites, Bella Solviva will also welcome guests to bring in their own tents and equipment, while still providing the added glamping amenities the resort has to offer.
First Class projects on the horizon include a clubhouse; laundry facilities; swimming pool; tennis & multipurpose sports courts; a natural playground; an ice skating rink in the winter; recreation hall with a variety of games, and trails for hiking, biking, horseback riding, snowshoeing and cross country skiing. The installation of solar panels, wind turbines and hydro power and heat generators are also planned to assist in making Bella Solviva Michigan’s first 100% green and Eco-friendly resort destination.
In addition to the natural beauty Bella Solviva will provide, an array of programming and concierge amenities will be offered to guests for an added fee, including massage, catered meal services and more. Conveniences such as recycling and propane, as well as free ice, firewood and a special welcome gift featuring a s’mores kit and hot chocolate, are among the personal touches to be provided to all guests at Bella Solviva.
The anticipated 100+ acre parcel for Bella Solviva is located near the Antrim Chain of Lakes, situated on the western edge of the Jordan River Valley, in northwest Michigan. Located within three miles of Intermediate Lake, and six of beautiful Torch Lake, water recreation abounds, and the location is central to Traverse City and Harbor Springs, with short drives to a number of quaint villages such as Charlevoix, Alden and Elk Rapids.
The Bella Solviva property features handsome woodlands and cascading creeks nestled among rolling hills and gorgeous ridge-top views – perfect for a private, secluded getaway in this year-round destination. Sheltered among majestic hemlock, red pine forests and towering maples, Bella Solviva gives you plenty of room to “stretch your legs,” having only 1/8 of the density of other camping destinations. You’ll feel like you are in your own little corner of the world.
Why Bella Solviva?
Bella Solviva means Beautiful Hope. Solviva is the name of a Swedish flower that means hope or it will at last be the way we wish. The word also means sun life which is a primary goal of this venture—a sustainable, zero-footprint, solar heated and powered recreational community unlike any other in Michigan, if not the nation.
What is Glamping?
According to Glamping.com, “Glamping is a new word for a new kind of travel, defined as glamorous camping.” Glamping – a fusion of glamour and camping – emerged international and came across the Atlantic over the last decade. Both independent properties and global hospitality brands have capitalized on a rising demand of travelers who want to experience the positive aspects of camping without the uncomfortable negatives. Glamping pivots on a high level of service that focuses on the complete comfort of the guests. The amenities found at glamping destinations far exceed anything recreational camper’s experience. When you’re glamping, there’s no tent to pitch, no sleeping bag to unroll, no fire to build. Whether in a tent, airstream, hut, villa or tree-house, glamping is a way to experience the great outdoors without sacrificing luxury.”
About the Carlsons
Brad and Sandy Carlson have a passion for the outdoors and premium camping experiences, combined with real-world experience in a variety of companies that they have owned, making them ideally-suited to this venture.
Brad is an entrepreneurial, senior executive with over 30 years of proven leadership in business startups, team and project management. He utilizes a team oriented, process focused management style to build and retain highly motivated development, sales and support teams. Mr. Carlson is proficient in operations, development, technical application, testing, marketing and training of personnel for startups as well as established public and private sector companies.
Sandy is a seasoned leader who has led, managed, and trained teams in a variety of service related industries including education, fitness, ministry, hospitality, and private duty home care over the last 25 years. As a trainer, Sandy has been invited to speak at seminars and conferences on the topics of personal development, interpersonal relationships, teambuilding and creating viable profit centers as a strategy for short and long term growth of an organization. She is recognized for discernment and strong interpersonal skills while compassionately serving the unique needs of others. Honest transparency, a strong work ethic and integrity - doing the right thing when no one is looking - are central to what she expects from herself. As an entrepreneur, she has started and/or owned several other businesses, including an adventure-based travel venture.